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Monday, October 14, 2013

Get Rajo-fied at National Book Store

When I was studying in New York, I used to say my apartment wass Kate’s Paperie because I always had all kinds of supplies.
Now my house is National Book Store—ask anyone who’s been here. I have all the good pens, the best books (ask Jude), all the wrapping papers, scotch tape, Post-It notes, note pads, and I love to share.
I consider myself lucky to be friends with National because it is my wasteland in Manila. I love dropping by to get all sorts of affordable thrills, like even a magazine can make me happy.
That’s why I’m so jealous of Rajo Laurel’s new collab with National!
Rajo Laurel
National Book Store, the country’s largest bookstore chain, has partnered with top fashion designer Rajo Laurel to create a line of stylish products at affordable prices.
Rajo’s collab with National Book Store began earlier this year when Xandra Ramos-Padilla, NBS Purchasing Director, pitched the idea to Rajo Laurel.
Rajo immediately thought of using metallics and squiggle designs from his 2013 gala show as inspirations.
Rajo iPhone Cases
Rajo iPhone cases
Almost a year after the initial conversation, Xandra says, “We are proud that our very first designer collaboration is with Rajo Laurel, who has taken everyday items and elevated them to the level of design.
He was very meticulous about every detail—from product design to packaging—and made sure all the products are affordable. These collectible items are perfect holiday gifts.”
Rajo Journal with Rajo Ballpen
The limited edition Rajo-fied Collection includes tote bags
Rajo Bag 3
Pens
Rajo Ballpens Squiggle and Red
Journals
Rajo Journal Gold
Dopp kits
Rajo Pouch Red
Mugs
Rajo Mug Squiggle 1
Pen cases
Rajo Pouch Silver
Rajo Pouch Black 2
Tablet cases, and more.
Rajo iPad Case 1
See the complete Limited Edition Rajo-fied Collection at selected National Book Store and Powerbooks branches starting October 18, 2013.
http://www.nationalbookstore.com.ph/

 Chuvaness.com

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