via stylerumor.com
Today Salvatore Ferragamo launches his first online trunk show. This important digital initiative marks the brand’s first venture into RTW e-commerce which will be available for pre-order on the site for a limited three week time period. The trunk show offers a range of head-to-toe Fall 2011 runway looks including the Black and White Silk And Wool Jacquard Dress worn by Lady Gaga.
Unique in the luxury digital sector, Ferragamo’s online trunk show features a user-friendly styling tool where customers can create their own looks by mixing and matching pieces from the actual runway looks as designed by Creative DirectorMassimiliano Giornetti. All user created looks will be socially shareable through Facebook and Twitter.
No comments:
Post a Comment