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Thursday, April 2, 2015

Classic Crocs Are Hoping to Make a Classically Ugly Comeback

Classic Crocs Are Hoping to Make a Classically Ugly Comeback

In the past few years, Crocs have expanded their look, moving past the Mario Batali-approved orange monstrosity that made them famous and into high-end hideousness. But that kind of stuff didn’t seem to work very well, so now they’re dialing the ugly back, returning to their original ugly that made them famous.

Bloomberg reports that Crocs has launched a new campaign—with
a hashtag!— called #FindYourFun to up the attention paid to the Croc
clog with the holes in them. While they used to try to upset people by
arguing (as one of my potential former best friends once did) that their
flats were both stylish and comfortable,
now they’re just going back to the good stuff, asking Croc fans to
share photos of themselves rocking the clogs on social media.

Bloomberg has more on what the future commercials (out in May) will look like, via new CEO Gregg Ribatt:

Ribatt wants to remind people that Crocs was founded on
bright colors, whimsy, and comfort: One spot features a clog formed by
clouds; another is formed by beach chairs and umbrellas on a tropical
Apparently if you go to the Crocs store in Herald Square, you’ll see the original shoe “showcased prominently”:

Past the blazing, neon-green storefront sit display
tables covered in classic clogs. On the entryway’s wall, in front of a
towering two-story decal of clogs across the color spectrum, a sign
reads: “Classics never go out of style.”
Sorry, I know I’m here in New York City and I should be doing my
reporting due diligence, but double-checking that intel would require a.
going to 34th Street and b. looking at Crocs, and the last time I did
either of those things, I screamed.

Image via Crocs

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