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Saturday, January 24, 2015

Why Finding the Perfect Airline Seat Takes Detective Work – Skift

Virgin Atlantic

Most people have a few things they won’t board a plane without. For Randy Petersen, it’s a tape measure.

Petersen belongs to a small army of independent airline reviewers who
fly around the world intent on gleaning information he says many
carriers have “abdicated from providing” — such as the amount of legroom
on offer in coach.

In an industry where fist fights have broken out over the “right to
recline” and the number of spare seats has dropped almost 10 percent in a
decade, reducing the odds of being able to stretch out into an empty
berth, the inside track on cabin layouts has become a hot commodity.
That’s especially so in economy class as discount carriers win a bigger
slice of short- haul flights and mainline and charter operators offer
wildly differing personal space on trips that can span 16 hours.

People pore over measurements — and the locations of toilets, galleys
and exit rows — because seating is one of the few aspects of travel
under their control, said Andrew Wong, Asia-Pacific director at
TripAdvisor Flights in Singapore.

“The flight could be late, the meal terrible and the staff rude, but at least you can choose your seat,” he said.

While some carriers, like Singapore Airlines Ltd.’s low- cost arm
Scoot Pte, make clear on their websites the dimensions of all seats,
others are less forthcoming.

Pitch Imperfect

Cathay Pacific Airways Ltd., one of only eight airlines worldwide
with a five-star rating from airline-review service Skytrax, doesn’t
post seat data on its website, though an official e-mailed the numbers
to Bloomberg News upon request.

Other carriers are quick to stress the plush look of plane cabins but
give less publicity to the dimensions. When British Airways revealed
plans for a refit of 95 Airbus Group NV A320 jets in June, it emphasized
the use of charcoal-gray leather and mood lighting, without quantifying
the impact on legroom of the introduction of an extra row of seats in
economy class.

This coyness stems partly from the fact that “it’s not quite apples
and apples” as new seat designs emerge, said Peter Harbison, executive
chairman at the CAPA Centre for Aviation in Sydney. Pitch, the standard
metric used by comparison sites, measures the distance between the seat
surface touching a passenger’s back and the same point in the row in
front, and doesn’t correspond directly to legroom.

Thinner Cushions

In the case of the British Airways refit, the pitch remained at 30
inches in coach, even though extra space was secured by using thinner
cushions and moving the magazine pouch to head height. At the same time,
the pitch in business class was cut by four inches in order to
accommodate the extra row, a move that reflected a shift of emphasis to
“the whole package” rather just legroom, BA spokesman Euan Fordyce said.

“It’s definitely important information when there’s a choice of
international airline,” said Darren Wakefield, who runs
in Melbourne, from where it’s a 24-hour journey to Europe and almost as
long to New York. “One extra inch of space can make a big difference on a
long-haul flight.”

While most information published by seat-comparison sites comes from
manufacturers and airlines, including so-called Layout of Passenger
Accommodation diagrams used by engineers and regulators to show the
position of all seats, it takes the human touch to fill in the blanks.

TripAdvisor’s website relies predominantly on feedback
from it’s 3 million monthly visitors to reveal less obvious features,
such as seats without a window.

Best View

At Seatexpert,
Petersen, who is based in Colorado Springs, thinks nothing of taking a
dawn flight from Amsterdam to Helsinki just to check the measurements on
a refurbished Finnair Oyj Airbus A319, though he specializes in more
bespoke tips, such as which seats give the best view of the Grand

Airline-review sites can also boost the chances of finding an empty
seat next door, something that former Boeing Co. executive Klaus Brauer —
who helped guide the planemaker’s product development efforts — said in
a blog post is “still the biggest discriminator in passenger

The possibility of that has receded sharply as airlines combat
overcapacity, with 80.4 percent of seats filled industrywide last year,
compared with 73.5 percent in 2004, according to the International Air
Transport Association.

Still, a web check can reveal which jets offer the greatest scope for
finding yourself next to a vacant space. Boeing’s 787 Dreamliner has
three blocks of three seats in each economy row, providing a
mathematically greater chance of free-seat nirvana compared with the
2-5-2 of earlier planes.

“Row arrangements dramatically influence the probability of having an empty seat next to you,” Brauer said.

This article was written by David Fickling from Bloomberg and was legally licensed through the NewsCred publisher network.

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