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Thursday, July 24, 2014

How Do You Know a Trend is Officially "Over?"

One look at a vintage catalog
will show you that interior decorating is a fickle mistress. What's hot
one day could fall from graces the next. So how do you stay on top of
trends and, more importantly, is there a turning point that marks when a
fad is dead? In related news, your mouthwash now comes in chevron.

Listerine recently unleashed a chevron bottle design exclusively at
Target and is getting word out there with heavy coverage on blogs like Blissful and Domestic,
who took the photo above. It's definitely on trend, since chevron has
been everywhere the past few years. (Back in 2012, Apartment Therapy's
Mark Chamberlain questioned whether chevron was a trend or a timeless
pattern in this post about the ancient origin of chevron.)

But some people are calling chevron mouthwash bottles the nail in the
coffin for the zig-zag pattern. Seeing it commercialized on something
like a bathroom product means that the trend is popular enough and has
been around long enough to declare it dead. I'm reminded of the
popularization of "Keep Calm and Carry On" posters and the cell phone cases, decorative candles, and endless variations that followed. When a thing is suddenly everywhere, it will soon be nowhere.

That said, if you love something, it shouldn't matter if it's trendy
or no longer "in." It's your home and the things inside it should make
you smile. But I know that even trends I once loved eventually lose
their luster. I'm looking at you, chevron duvet cover.

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